In recent years, the penetration rate of hardbound rooms is gradually increasing, and the scale of supporting kitchen and bathroom parts is also growing. With the rise of post-90s new consumer groups, their different consumption concepts and market demand also follow. Intelligent, high-tech and personalized bathroom products have become the focus of the industry, and the bathroom industry will also usher in new challenges. At the 26th China International Kitchen and bathroom Exhibition (2021 KBC) held recently, major bathroom brands also fully demonstrated innovative and developed intelligent bathroom products.
In the era of intelligence, how to ensure quality and innovation? How to crack the phenomenon of industry homogenization? How to better adapt to the post-90s consumer group? "Both designers, distributors and consumers pay more attention to sanitary ware than expected, which also shows that China's sanitary ware market with large population base and strong consumption power has great prospects." Ding Wei, CEO of Hengjie group, talked about the development trend of the industry at 2021 KBC.
In the new consumption era, enterprises must be "leading in technology", and sanitary products need to make continuous breakthroughs in scientific and technological content and product innovation. "But technology should solve industry problems and consumption pain points, not for technology, but to further improve consumers' consumption experience," Ding Wei said.
In the face of the bathroom solutions proposed in the industry, we should take the direction of "intelligent bathroom". Ding Wei said that the future competition of "intelligent bathroom" must be technology competition and value-added service competition, and the core idea is independent research and development. At the same time, it should also be emphasized that intelligence can not be narrowly understood as Internet access, remote control and voice control.
In addition, in terms of industry development, "Productism" is an important concept. In Ding Wei's view, "Productism" is unavoidable and must be implemented by enterprises. "When the size of the team comes up, we should maintain 'concentration' and adhere to the existing solutions." Ding Wei frankly said that in terms of the richness of product models, they will adapt to various application scenarios, installation sizes and styles as soon as possible and "make up lessons" quickly.
In Ding Wei's words, "enterprises need to rely on effective management to establish gold standards and practice high quality from the four links of raw materials, product design standards, production and manufacturing process and after-sales service." the four links are closely linked, and any problem in any link will affect the overall situation. If we don't pay attention to procurement, we can't guarantee the quality of raw materials, which will affect production; If you don't pay attention to design, there will be low standard design loopholes; If we don't pay attention to the production process, we can't guarantee the stable product quality; If we don't pay attention to after-sales service, the product experience and service experience will be affected.
Throughout the bathroom market, there are both a full red ocean market and a blue ocean market full of opportunities. The new generation of consumer groups also pay more attention to the choice of products independently developed and innovated and brands that can provide professional and refined services.
At present, the development of intelligent bathroom category has also presented the grand occasion of "multi-party hegemony". How to avoid homogenization? In terms of the current sanitary ware market, Ding Wei believes that "don't just immerse yourself in pulling the car and don't look up at the road." the cross-border of all inclusive and hardbound in the sanitary ware industry and decoration industry is no longer simply selling a single product, but more able to provide consumers with one-stop solutions for intelligent sanitary ware.
